Product Slogans . . . .

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Another mind-generator for . . . .

  • an introduction,
  • an illustration,
  • a theme, or
  • a Big Idea


Do a little further research on the product and you can not only add variety and/or capture attention, you can build a “Big Idea” around the phrase and keep coming back to it.


“A slogan is essentially a catchy phrase, that works as an expression of idea. Call it marketing strategy or the ‘oomph’ factor, it definitely garners public attention. To say the least, you can actually define the tag line as being the needed ‘X’ factor, giving the product a definite edge in the market.

A slogan is made up of catchy words that instantly grabs public attention, and most importantly reflects the brand image of the product. These words are often teamed with lively jingles, to make them all the more appealing and easy to remember. The best part about them is that, you can never get them out of your head however hard you try.

Some of these taglines have been around since the time of their conception, while some have undergone changes in the recent years. Here’s our list of popular slogans we know you’d never forget.”

  • “A diamond is forever.” – De Beers Consolidated”
  • A glass and a half in every half pound” – Cadbury Dairy Milk
  • “A little dab’ll do ya” – Brylcreem”
  • A Mars a day helps you work, rest and play.” – Mars
  • “Always Coca Cola” – Coca Cola
  • “Are you a Cadbury’s Fruit & Nut case?”- Cadbury’s Fruit & Nut
  • “Be all you can be.” – US Army
  • “Be the first to know” – CNN
  • “Because I’m worth it” – L’Oreal
  • “Betcha can’t eat just one.” – Lay’s –
  • “It’s not oil. It’s liquid engineering” – Castrol Motor Oil
  • “Come to where the flavor is.” – Marlboro Cigarettes
  • “Connecting People” – Nokia
  • “Don’t dream it. Drive it!” – Jaguar
  • “Don’t just book it. Thomas Cook it.” – Thomas Cook
  • “Don’t leave home without it.”- American Express
  • “Easy as Dell” – Dell
  • “Ello, Tosh, Gotta Toshiba?” – Toshiba
  • “Empowering the Internet Generation ” – Cisco
  • “Eye it-Try it- Buy it!” – Chevrolet
  • “Finger-lickin’ good.” – Kentucky Fried Chicken
  • “Fly the friendly skies.” – United Airlines
  • “Fun anyone?” – Playstation 2
  • “Good times. Great taste.” – McDonald’s
  • “Good to the last drop.” – Maxwell House
  • “Grace… space… pace.” – Jaguar
  • “Has it changed your life yet?” – Compaq
  • “Have a break, have a KitKat.” – KitKat
  • “Have it your way” – Burger King
  • “Have you tasted silk lately!” – Cadbury Silk
  • “Hello Moto” – Motorola
  • “I love what you do for me!” – Toyota
  • “I think, therefore IBM.” – IBM
  • “I’m lovin’ it!” – McDonalds
  • “If it’s got to be clean, it’s got to be tide.” – Tide Washing Powder
  • “Impossible is nothing” – Adidas
  • “Intel inside” – Intel
  • “It takes a licking and keeps on ticking.” – Timex
  • “It’s everywhere you want to be.” – Visa
  • “It’s for Yoo-hoo!” – British Telecom (BT)
  • “It’s fun to play together” – Xbox live
  • “It’s so big, you’ve gotta grin to get it.” – Wagon Wheels
  • “It’s the real thing.” – Coca-Cola
  • “Just do it!” – Nike
  • “Just slightly ahead of our time” – Panasonic
  • “Keep hunger locked up till lunch” – Shreddies
  • “Keep that school girl complexion” – Palmolive Soap
  • “Keep Walking” – Johnnie Walker
  • “Let your fingers do the walking.” – Yellow Pages
  • “Let’s make things better” – Phillips
  • “Live in your world. Play in ours” – Playstation 2
  • “Maybe she’s born with it? Maybe it’s mabelline” – Mabelline
  • “Moving at the speed of business” – UPS
  • “Obey your thirst” – Sprite
  • “Once you pop, the fun don’t stop!” – Pringles
  • “Perfect to you” – Wella
  • “Player’s Please” – John Player’s & Sons
  • “Quality never goes out of style” – Levi’s
  • “Reach out and touch someone” – AT&T
  • “See what we mean” – Canon
  • “Solutions for a small planet” – IBM
  • “Spend wisely-save wisely” – Brooke Bond
  • “Sponsors of tomorrow” – Intel
  • “The best a man can get.” – Gillette
  • “The choice of a new generation” – Pepsi Cola
  • “The Citi never sleeps.” – Citibank
  • “The daily diary of American Dream” – Wall Street Journal
  • “The future’s bright. The future’s Orange.” – Orange
  • “The greatest tragedy is indifference” – Red Cross
  • “The jeans that built America” – Lee
  • “The joy of Pepsi!” – Pepsi Cola
  • “The Power to Be Your Best.” – Apple Computers
  • “The ultimate driving machine.” – MW
  • “The united colors of Benetton” – Benetton
  • “The World’s Favorite Airline” – British Airways
  • “The world’s local bank” – HSBC
  • “There’s a smile in every Hershey Bar.” – Hershey’s Chocolate Candy Bars
  • “Think different.” – Apple Macintosh
  • “Think Small” – Volkswagen
  • “Think what we can do for you” – Bank of America
  • “Top people take the times” – The Times
  • “Twix: It’s all in the mix.” – Twix
  • “Visa- It’s everywhere you want it to be” – –Visa Credit Card
  • “We put the . in” – Sun Microsystems
  • “When you care enough to send the very best” – Hallmark
  • “Where do you want to go today?” – Microsoft
  • “Where there’s life, there is Bud” – Budweiser Beer
  • “You can be sure of Shell.” – Shell Oil
  • “You can’t resist the twist!” – Twister
  • “When you say Budweiser, you’ve said it all.” – Budweiser Beer
  • “It cleans your breath while it cleans your teeth” – Colgate Toothpaste
  • “When it absolutely, positively has to be there overnight.” – Federal Express
  • “The milk chocolate melts in your mouth, not in your hand.” – M&Ms
  • “I’d rather die of thirst than drink from the cup of mediocrity.” – Stella Artois
  • “The best tires in the world have Goodyear written all over them.” – Goodyear Tires
  • “There are some things money can’t buy. For everything else, there’s Master Card” – Master Card
  • “At sixty miles an hour the loudest noise in the new Rolls Royce comes from the electric clock” – Rolls Royce


One thought on “Product Slogans . . . .

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