Rhetoric & Homiletics: The Tale Of Two Communicators — What Made The Difference?*

Who:  Two Football Coaches

Penn State, Head Coach — James Franklin


Pittsburgh Steelers, Head Coach — Mike Tomlin

When: October 26, 2021

Where: News Conferences

What: “. . . . these two news conferences provide a stark contrast between effective and ineffective communication. . . . . This tale of two communicators teach us about the importance of owning our own message and delivering it with excellence. It also spotlights how vital preparation, clarity, and focus are and the subsequent impact it has on all affected by our leadership.”

“On Monday, September 13th, the University of Southern California fired its head football coach Clay Helton. Immediately afterwards prominent names began to surface about who would be selected to say “Follow me” and revive this blue blood program.

“With USC’s tradition and access to countless Southern California athletes, it is considered to be one of the best jobs in college football.

Two of the names which have recently surfaced as potential candidates are Penn State head coach James Franklin and Pittsburgh Steelers head coach Mike Tomlin.

Both men held news conferences today. The USC job opening was either the elephant in the room or asked directly about to the coaches. How both men responded to the media provides several communication lessons leaders can learn from.”

Another reminder of how important clarity, conciseness, focus, AND passion [1] are to one’s effectiveness!


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* Link:  https://briandoddonleadership.com/2021/10/26/a-tale-of-two-communicators-mike-tomlin-james-franklin/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrianDoddOnLeadership+%28Brian+Dodd+On+Leadership%29

. . . . 

1. Even Golf Digest reported on the lack of passion . . . . .

“For the umpteenth week running, the college football headlines are all about who will be the next head football coach at USC. On Tuesday, two of the biggest names currently attached to the job—Pittsburgh Steelers head coach Mike Tomlin and Penn State head coach James Franklin—took to the podium to address the rumors. One of them did so with fire and conviction …. … the other, um, not so much.” — golf digest


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