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Just a great read!

Helps a pastor understand their audience!

Think about the audience!

Because that is what public address and preaching include!




Are you speaking from your point of view or their point of view?

The difference between those two could cost you your audience — at the least.


Some call it . . . .

“customer focus”
“audience sensitivity”


To the Jew I became a Jew
To the Greek I became a Greek
That I might just win SOME!

Is there no room for adapting to our audience without it being called “compromising” or “watering down the message.”

Could we call it LOVE?

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