To The Almost 3,000 Individuals Who Receive This Blog
In 2022, would you please pass and/or suggest this resource of sermonic illustrations to 1 other person!
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Who: “Ferruccio” [Fuh-ROOCH-ee-o]
- born April 28, 1916, in Bologna, Italy
- farmer
- drafted into the country’s Royal Air Force
- served as a mechanic — “He was a mechanical genius. [He] was able to fix equipment even when the proper parts were not available. He just found other parts that would work instead.” — McKenna
- prisoner of war in 1945
- returned home in 1947
- love farm equipment
- owned a Ferrari
- took discarded military machine parts left over from the war and repurposed them into useful farming tools and machines. — brian dodd
- “Ferruccio bought a fleet of British armored cars that were about to be sold as scrap. . . . He quickly converted the cars into little tractors and had instant success.! Ferruccio’s business was off and running. . . .Tractors. had made Ferruccio wealthy.” — [4]
- started his own business — selling tractors
- buys land in St. Agata, Italy, in 1962
- company name — was Lamborghini
- his name — Ferruccio Lamborghini
- the first car was called the GTV — built in 1963
When: 1960s
Where: Italy
Why: Disappointed with his meeting with Enzo Ferrari
“Because of his expert knowledge of machinery, he discovered inefficiencies in the clutches of Ferraris. So he brought his findings to Enzo Ferrari himself.
Rather than being appreciative for this opportunity to improve his product, the legendary pride of Ferrari led him to dismiss both Lamborghini and his suggestions about the car’s clutch.” [1]
. . . . .
“Ferrocciio’s Ferrari was troublesome. . . especially the clutch, which smoked and gave off a burning smell whenever it was used hard. Finally, Ferruccio was sick of the problem. He decided to take his concerns straight to the top of the Ferrari company.. . .
Ferruccio headed up the road to Ferrari and arrived without an appointment. Ferruccio . . . demanded to see the great man. He was forced to wait and wait and wait. . . . The longer he waited, the angrier he got. Finally, he was ushered into Ferrari’s office. . . .
Ferrari . . . told his visitor . . . ‘Obviously, you know nothing of how to treat a fine machine . . . You only know how to drive tractors. You should stick to driving them! . . . ‘If you won’t fix the clutch,’ Ferruccio yelled back, ‘I can, and I will. I’ll show you!’
Ferrari stared across the desk, raised his eyes skyward and began to laugh at his visitor. This pushed Ferruccio beyond anger, and probably beyond reason. ‘You laugh at me! You laugh at your customers! Very well,’ Ferriccio shouted. ‘I’ll do more than fix this car. I’ll go home and build my own car — a better car than yours.
With the great Commendatore Ferrari still howling with laughter, Ferruccio stored out of the office. Then he roared away from the the plant, his clutch smoking as he went. . . . Before he began to work on his new project, he took apart the clutch on the Ferrari. He was pleased to discover that the clutch was the same type he used on his tractors. ‘I replaced it with the largest model I had . . . . The car never gave me any further problem.” [4 – pg. 10]
. . . . .
What:
- “Ferruccio Lamborghini also enjoyed cars. He started taking those same materials used for tractors and began making cars; but not just any cars – luxury cars. And the legendary Lamborghini was created.” — brian dodd
- History would show that in 2020, over 8,000 Lamborghinis were sold at an average price of $300,000 to $320,000.” — brian dodd
- No more than 500 cars are sold a year.
- Lamborghini’s logo is a charging bull, in contrast to Ferrari’s prancing horse — all model names are related to bulls and bullfighting – [3]. “Italy’s Raging Bull” — [4]
- Top Speed of the Diablo — 202.1 mph.
. . . . .
Key Biblical Thoughts:
- pride / ego / hubris
- anger
- motivation
- learning from problems / others
- building better
- patience / waiting
- opportunity
- seizing the time
- evangelism
- missions
. . . . .
Sermonic Example: There are several distinct ways to use illustrative material.
(use whatever you find useful in the above details)
. . . . the production of the Lamborghini was not the product of an automobile innovator’s imagination, but out of a failed meeting with one of the world’s most influential automobile giants of history — Enzo Ferrari.
That meeting took place in the early 1960s . . . and according to Ferruccio Lamborghini went like this . . . . .
You see, the creation of the Lamborghini was the result of a failed meeting . . . . a lack of an expected response, impatience in a waiting room, . . . . and pride and hubris by both parties to that meeting.
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Other Information & Links:
* Note: I have little to no interest in racing or expensive cars, but I always find it useful to read outside of my interest, expertise, or theology.
1. Brian Dodd
2. Lamborghini, by McKenna, A. T
3. Lamborghini: the fastest, by Haines, Shirley
4.Lamborghini: Italy’s raging bull, by Schleifer, Jay
RhetoricAndHomiletics.Org 